" This is the latest in an award-winning series of films aimed at a number of non-English speaking communities in Australia to help de-stigmatise and promote awareness of the condition. "
It’s Not a Disgrace, It’s Dementia released in Hindi

A new short film for the Hindi-speaking community designed to encourage acceptance of dementia as a medical condition – and not a normal part of ageing – has been launched by Alzheimer’s Australia NSW, available on DVD and online.

This is the latest in an award-winning series of films aimed at a number of non-English speaking communities in Australia to help de-stigmatise and promote awareness of the condition.

The Hon. John Watkins, CEO of Alzheimer’s Australia NSW, said the short films in the It’s Not a Disgrace, It’s Dementia series address the myths and stigma that often exist around dementia, and the importance of families seeking support within their local service network.

“Dementia is a condition that affects us all, and does not discriminate based on ethnicity. Australia is one of the most multicultural societies in the world, which is why it’s so important that we make sure our resources are accessible to everyone, no matter what language they speak,” Mr Watkins said.

“The 11 films already available in the series have been incredibly well received and viewed by people in Australia and around the world. Their popularity demonstrates the real need for culturally sensitive information about dementia in different languages, and I am delighted that we have been able to extend the series further with this new Hindi film.”

The short film features carers of people living with dementia giving personal accounts in Hindi of their experiences, along with health professionals who talk about the condition.

It’s Not A Disgrace, It’ s Dementia – Hindi was launched at a special event hosted by Alzheimer’s Australia NSW during Dementia Awareness Month 2017.

The It’s Not a Disgrace, It’s Dementia series of films are short and family-friendly, running at around 15 minutes in length, and are available in Spanish, Italian, Portuguese, Mandarin, Arabic, Serbian, Cambodian, Vietnamese, Assyrian, Croatian and Ukrainian, each with English subtitles.

This latest film has been produced by Alzheimer’s Australia NSW in partnership with Why Documentaries and the Multicultural Communities Council of the Illawarra.

Alzheimer’s Australia NSW would also like to thank Sri Om Care and the Australian-Indian Aged Care Support Holistic Association (AASHA) for their participation in the filming.

You can see the video for yourself by clicking here.

 Posted: October 1st, 2017
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