Alzheimer’s Australia has launched a new advertising campaign to increase awareness of some of the signs of dementia.
The campaign revolves around a new community service announcement, There’s a difference, which aims to show the difference between forgetting something once and forgetting it many times. Forgetfulness or repetitive behaviours can be signs of dementia.
You can watch the 30 second version here.
Alzheimer’s Australia worked with Ward6 to create the campaign.
Andrew Mills from Alzheimer’s Australia said the organisation wanted all Australians to look for and recognise the signs of dementia early, particularly loved ones and family.
“The condition is widespread and touches so many lives, but it is not a normal part of ageing,” Mr Mills said.
“We’re delighted with the campaign and think that Ward 6’s simple, creative approach will help change lives for the better.”
Ward6 Creative Director Hugh Fitzhardinge said dementia was an incredibly complex area.
“There are plenty of misconceptions about it and a lack of understanding,” he said.
“We have come up with what we feel is an elegant and simple piece of work that will appeal to all Australians and hopefully pull an emotional chord and actually change people’s behaviour.”